2024年度 海外事業部リーダーあいさつ

海外マーケチーム　フォー ラファエルです。

As we navigate through a rapidly evolving global landscape, we have observed a significant shift in consumer behavior and market dynamics. With markets becoming more accessible, competition has intensified, compelling brands to redefine their strategies to stay relevant.

The integration of AI is reshaping not only our work organization and execution but also how customers search, interact, and connect with brands. This technological acceleration demands that we adapt swiftly to maintain a clear and impactful message amid the noise.

More than ever, consumers are seeking to connect with brands on a deeper level, looking for meaningful purchases that reflect their personal values. It is crucial that we focus on delivering authenticity and transparency, ensuring that our brand not only meets but exceeds the evolving expectations of our customers.

Our team is prepared to tackle these challenges head-on, utilizing new technologies and innovative communication platforms to enhance our consumer experience and expand our market presence.

Thank you for your dedication and commitment as we continue to adapt and grow in these exciting times.